Already offer Media Training?
Now imagine delivering it with real structure, confidence and commercial clarity
Professional development for experienced media trainers
Three signs you may be ready to elevate your media training
If you are ready to turn your experience into a structured, high value training offer, this course will show you how.
Small group course. Limited places available.
You already run media training but it has grown organically
Perhaps your sessions are built around interview practice and a list of useful tips. They work well, but you sometimes feel there could be a clearer structure behind them.
Clients value your experience, but you would like stronger frameworks
You know the media world inside out. What you may want is a set of reliable tools and methods that make your training more memorable and easier to deliver.
You know there is more potential in this work
Media training can be a highly valuable service, especially when clients return again and again. With the right structure and positioning, it can become a significant part of your professional offer.
Why this course exists
You already understand the media. Now learn how to train others to navigate it with confidence.
Many experienced journalists and communications professionals already offer media training in some form.
Sometimes it begins informally and before long, training becomes part of the service you offer.
And like many professionals who arrive at media training organically, you may occasionally wonder whether your sessions could be even stronger.
More structured.
More engaging.
More commercially confident.
The Media Trainer Method was created for professionals exactly in this position.
Media training is one of the most valuable services a communications professional can offer. Learn how to deliver it properly.
The difference between knowing the media and teaching it
Media training is often taught from the
perspective of the spokesperson
But delivering media training requires a different skill set.
You need to know how to:
- Structure a workshop that keeps participants engaged
- Guide interview practice in a way that builds real confidence
- Give constructive, credible feedback
- Manage different personalities in the room
- Position and price your training professionally
The Media Trainer Method focuses on the craft of being the trainer.
Take the media training you already offer and turn it into a structured, repeatable and highly valued service.
About the Course Creator and your Trainer
The course is led by Rebecca Jabbar, a communications specialist who has delivered media training for hundreds of spokespeople across multiple industries and international markets.
Her workshops consistently receive five out of five feedback scores for the value of the session, the quality of delivery and the likelihood of participants recommending the training to others.
Around 90% of Rebecca’s media training work comes from repeat business and referrals. This reflects the long-term relationships she has built with organisations that value high-quality training.
Alongside running her consultancy, Rebecca has built a sustainable career that allows her to work part time while remaining the primary earner for her family.
Her approach is grounded in real world delivery, practical frameworks and the realities of building a successful training business.
Learn from Proven Frameworks
Participants on the course are taught five practical frameworks that can be adapted and used in their own training sessions.
1. CREDIBLE
Helping participants understand how to show up as trustworthy and engaging spokespeople.
2. RELEVANT
Ensuring every message connects with the audience that matters most.
3. The Stepping Stone Technique
A practical method for handling difficult questions while maintaining credibility and control.
4. Three Golden Moments
A simple structure that helps spokespeople create memorable interviews.
5. The Brand Champion Message
A framework that helps participants clearly articulate why they care about the organisation they represent.
These frameworks give you practical tools you can return to in every workshop you deliver.
Refine your own training approach
During the course, you will also have the opportunity to run through your own workshop presentation and receive objective feedback.
This is often one of the most valuable parts of the programme.
You will gain insight into:
- How your delivery comes across
- How your session structure can be strengthened
- How to increase engagement and impact
Having experienced, objective feedback can dramatically accelerate the development of your training offer.
Experience training from the participant's perspective
One of the most valuable parts of this course is that you will experience a media training workshop yourself.
Many professionals begin offering media training because they have strong journalistic or communications experience. But stepping back into the participant seat can be incredibly useful.
During week two of the course, you will take part in a full media training workshop before we begin exploring the frameworks and techniques behind it.
This allows you to see how the training feels from the inside, observe how discussions are guided, and reflect on what makes a session engaging and memorable for participants.
For many people on the course, this becomes a powerful learning experience.
Practice leading interview role play as both journalist and trainer
Master the dual role of journalist and trainer
In week four you will lead and analyse interview role play exercises, practising the unique balance of conducting a realistic interview while observing the participant from a trainer’s perspective.
You will learn how to challenge interviewees, listen closely to their answers and then step back into the trainer role to deliver constructive, meaningful feedback.
This practical session helps you build confidence in wearing both hats at the same time.
Learn how to price and position your services
Many media trainers feel confident in the room but less certain about how to price or position their services.
The final part of the course focuses on:
- How to confidently price your workshops
- How to present your offer professionally
- How to market your training services
The goal is to ensure that the value you deliver is recognised and rewarded appropriately.
Take what you already know and turn it into something even more powerful.
What makes The Media Trainer Method different
Many courses focus only on how spokespeople should handle the media.
The Media Trainer Method focuses on how to deliver exceptional media training.
You will learn how to:
- Design workshops that keep participants engaged from start to finish
- Guide interview practice so participants genuinely improve
Give feedback that is honest, constructive and memorable - Structure sessions that organisations want to repeat across teams
The course also includes practical guidance on pricing and marketing your training so that it becomes a credible, sustainable part of your professional offer.
If you’re ready to strengthen the media training you offer, this is your next step.