Become a Media Trainer
Course Details
Learn a structured, proven approach to delivering professional media training
Welcome to The Media Trainer Method
A focused four-week programme for experienced communications professionals and journalists ready to design, deliver and grow a professional media training service.
Three full in-person workshop days in London, one dedicated virtual development week and individual 1:1 guidance. Maximum six participants.
The Course for Media Trainers
Hello, I'm Rebecca Jabbar and I'm the course creator and the trainer of the Media Trainer Method.
In my many years in comms I observed multiple media training workshops delivered by many different media trainers. But what I observed was that these workshops were actually more media practice than media training.
I started to supplement the media workshops until I decided to branch out on my own as The Media Trainer, and in this time, I have trained hundreds of spokespeople to be authentic and credible and engaging.
And I'm very proud of the brand that I have established. But I'm only one person and I choose to work part time.
There are many, many spokespeople out there who deserve to be trained in a high value setting that really equips them to be the best they can be.
So if you're considering to become a media trainer or augment the skills you already have and want to know exactly how to do it and do it well, this course is for you.
Course Overview
Across five training days, you’ll explore every stage of delivering effective media training
Week One: Understand it. Experience it.
Brand Champions and Media Training in Practice
Understand the responsibility of today’s spokesperson and what effective media training needs to equip them to do. You’ll explore different participant types, messaging, platforms and stakeholder expectations before experiencing a professional media training workshop yourself.
Week Two:
Build it.
Designing High-Value Media Training
Pull apart the workshop you experienced in week one and explore the structure, decisions and techniques behind it. Learn practical frameworks including CREDIBLE, RELEVANT, the Stepping Stone Technique, Three Golden Moments and the Brand Champion Message, and begin shaping your own approach.
Week Three:
Make it Yours.
Virtual Development Week + Individual 1:1
Step away from the training room and focus on your own workshop. Explore how to deliver with authenticity, authority and energy, then use your individual 1:1 with Rebecca to test your structure, refine your presentation and receive objective feedback.
Week Four: Practice it. Price it. Take it to Market.
Role Play, Feedback and Launching Your Offer
Put your trainer skills into practice by leading realistic interview role plays, wearing the journalist and trainer hats at the same time and delivering feedback that helps participants improve.
Then turn your attention to the business. Work through your niche, pricing, rate card, collateral, first prospects and next steps, leaving with a practical plan for taking your media training offer to market.
Bonuses
BONUS #1
121 critique of your Workshop Presentation in the month following the course.
BONUS #2
Post course asynchronous coaching for 30 days
BONUS #3
Additional free one-hour webinar: You will choose the topic of a future webinar with your cohort.
A growing market, ready for skilled trainers
How will The Media Trainer Method increase your income?
You will leave this course with everything you need to launch or expand a new service, a high-value offer that you can confidently charge for.
There is strong and consistent demand for media and communication training. Every business, regardless of size, needs people who can represent their brand effectively at events, in interviews, on podcasts and online.
Some organisations look for support directly, while others turn to one of the 25,000 PR agencies in the UK for recommendations. You only need to reach a small fraction of that market to make your mark.
Whether you work independently or partner with agencies, The Media Trainer Method gives you the tools and credibility to meet a growing demand and create a lasting, profitable income stream.
5.3 million micro businesses
There are more than 5.3 million micro businesses in the UK, each with a story to tell but often without in-house communication expertise. Many turn to external trainers for help shaping and delivering their messages.
246,170 SME businesses
Across the UK, more than 246,000 SMEs employ between 10 and 249 people. These companies regularly invest in communication and leadership training, providing strong, repeat opportunities for skilled trainers
8,000 large organisations
Over 8,000 large organisations operate in the UK, each with senior leadership, communications and marketing teams who regularly represent their business publicly and need to do so with clarity and confidence
How the course runs
The Media Trainer Method runs over four focused weeks, combining three full in-person workshop days in London with a dedicated virtual development week.
The in-person days are deliberately longer and more immersive, giving us time to explore the theory, put it into practice and work through questions together without spreading the programme across more dates than necessary.
During the virtual week, you’ll focus on developing your own workshop and have an individual one-hour session with Rebecca to refine your approach and receive tailored feedback.
With a maximum of six participants, there’s time throughout the programme for discussion, practice and individual support.
For communications and media professionals ready to teach with confidence
Who this course is for
This course is designed for professionals with at least five years of experience in communications, journalism, public relations or corporate training.
It’s for people who already understand the fundamentals of storytelling, brand messaging and stakeholder engagement, and now want to take that experience further by delivering professional, high-value media training themselves.
Course Investment
Course Investment
£3,500 per person
The Media Trainer Method is an intensive professional development programme delivered over four weeks in a maximum group of six.
Your programme includes:
- three full in-person workshop days in London
- a dedicated virtual development week
- an individual one-hour 1:1 with Rebecca to refine your workshop
- five proven media training frameworks
- practical interview role-play and trainer feedback experience
- all course materials and workbooks
- pricing, positioning and marketing guidance
- 30 days of post-programme asynchronous support
- an additional one-hour group webinar on a topic chosen by participants
Why £3,500?
I’ve redesigned the November programme around three longer in-person workshop days rather than spreading the learning across four separate London sessions.
It creates a more concentrated learning experience for a smaller group, while reducing the venue, catering and logistical costs involved in delivering the programme.
I’ve reflected that saving in the programme fee.
The frameworks, practical learning, individual critique, role-play experience and commercial guidance remain at the heart of The Media Trainer Method. You’ll simply experience them in a tighter, more focused format.
What you get
This course gives you everything you need to deliver professional, high-value media and communication training with confidence.
Across the programme, expert-led learning is combined with hands-on exercises, individual feedback and ready-to-use tools you can take straight into your own workshops.
By the end of the programme, you will have:
A complete Trainer toolkit
Proven exercises, templates and frameworks to use with your own participants
Presentation and interview frameworks
Structured methods for helping others prepare for panels, podcasts, presentation Q&As, and interviews
Each resource is designed to save you time, strengthen your delivery and make your training business market-ready.
Trainer notes and feedback templates
Clear guidance on how to assess and support different participant types.
A clear plan for taking your offer to market
Identify your first prospects, decide what you need to prioritise and leave with deadlines and next steps for turning what you’ve learned into action.
Venue Details For F2F Courses
Terrace Room, Rotunda Bar and Restaurant
Venue
The Terrace Room
Rotunda Bar and Restaurant
90 York Way
London N1 9AG
Timings
Please arrive from 09:30 for a prompt 10:00 start.
We’ll finish at approximately 16:00.
Getting there
The closest public transport links are King’s Cross and St Pancras stations, both a short walk away. There are also multiple nearby bus stops.
