Become a Media Trainer
Course Details
Learn a structured, proven approach to delivering professional media training
Welcome to The Media Trainer Method
A five-week programme for comms professionals and journalists ready to design, deliver, and grow a credible media training service.
Please note, you will be taken to a checkout page hosted by my Brand Champion Bootcamp marketing platform for your ease of payment. There is a link on the page to return you to this website.
The Course for Media Trainers
Hello, I'm Rebecca Jabbar and I'm the course creator and the trainer of the Media Trainer Method.
In my many years in comms I observed multiple media training workshops delivered by many different media trainers. But what I observed was that these workshops were actually more media practice than media training.
I started to supplement the media workshops until I decided to branch out on my own as The Media Trainer, and in this time, I have trained hundreds of spokespeople to be authentic and credible and engaging.
And I'm very proud of the brand that I have established. But I'm only one person and I choose to work part time.
There are many, many spokespeople out there who deserve to be trained in a high value setting that really equips them to be the best they can be.
So if you're considering to become a media trainer or augment the skills you already have and want to know exactly how to do it and do it well, this course is for you.
Course Overview
Across five training days, you’ll explore every stage of delivering effective media training
Week One: Brand Champions: 17 /04
Understand the role of the Brand Champion and how to help people represent their business with confidence and authenticity.
Explore different spokesperson types, message creation and delivery, and how to adapt messages for different platforms.
Week Two: Training Workshops - Content
Learn the theory, structure and expectations of effective workshops.
Discover practical frameworks and processes for participants, understand media training as part of crisis communication, and identify value-add opportunities that can grow your offer.
Week Three: Workshop Design and Delivery
Virtual Week: Develop authenticity, assertiveness and authority as a trainer. Explore the non-verbal impact of delivery and presentation techniques that encourage engagement.
Refine your own workshop presentation in a supportive 121 session.
Week Four: Interview Practice and Critiquing
Master the skills needed to prepare, lead and critique realistic interview exercises.
Understand different interview types, practise active listening as both journalist and trainer, and learn how to provide constructive feedback, whilst managing tricky participants.
Week Five: Pricing, Marketing, and Launching 15/05
Identify your niche, craft a professional biography, and create rate cards and brochures that reflect your value.
Explore marketing opportunities, stakeholder mapping for your own customers, and how to plan, price and pitch your first training workshop.
Bonuses
BONUS #1
121 critique of your Workshop Presentation in the month following
BONUS #2
Post course asynchronous coaching for 30 days
BONUS #3
Additional free one-hour webinar: You will choose the topic of a future webinar with your group.
A growing market, ready for skilled trainers
How will The Media Trainer Method increase your income?
You will leave this course with everything you need to launch or expand a new service, a high-value offer that you can confidently charge for.
There is strong and consistent demand for media and communication training. Every business, regardless of size, needs people who can represent their brand effectively at events, in interviews, on podcasts and online.
Some organisations look for support directly, while others turn to one of the 25,000 PR agencies in the UK for recommendations. You only need to reach a small fraction of that market to make your mark.
Whether you work independently or partner with agencies, The Media Trainer Method gives you the tools and credibility to meet a growing demand and create a lasting, profitable income stream.
5.3 million micro businesses
There are more than 5.5 million micro businesses in the UK, each with a story to tell but often without in-house communication expertise. Many turn to external trainers for help shaping and delivering their messages.
246,170 SME businesses
Across the UK, more than 246,000 SMEs employ between 10 and 249 people. These companies regularly invest in communication and leadership training, providing strong, repeat opportunities for skilled trainers
8,000 large organisations
Over 8,000 large organisations operate in the UK, each with senior leadership, communications and marketing teams who regularly represent their business publicly and need to do so with clarity and confidence
How the course runs
The Media Trainer Method will run each Friday for five weeks from 17th April 2026. It is designed to combine structure with flexibility and each week builds on the last, with live sessions focused on theory, frameworks and discussion.
Between sessions, you’ll have guided time to apply what you’ve learned and prepare for your own delivery.
Week Three includes an individual feedback session with Rebecca, giving you personal time to focus on building your own workshop and having 121 Q&A time.
An exact timetable will be shared after you've joined.
For communications and media professionals ready to teach with confidence
Who this course is for
This course is designed for professionals with at least five years of experience in communications, journalism, public relations or corporate training.
It’s for people who already understand the fundamentals of storytelling, brand messaging and stakeholder engagement, and now want to take that experience further by delivering professional, high-value media training themselves.
April 2026 Venue Details
Terrace Room, Rotunda Bar and Restaurant
Venue
The Terrace Room
Rotunda Bar and Restaurant
90 York Way
London N1 9AG
Timings
Please arrive from 09:30 for a prompt 10:00 start.
We’ll finish at approximately 14:00.
Getting there
The closest public transport links are King’s Cross and St Pancras stations, both a short walk away. There are also multiple nearby bus stops.
Course Investment
The Media Trainer Method is a comprehensive, in person professional training programme delivered across five weeks in a small group setting.
The investment for the full course is £5,000.
This includes:
- Five theory led workshops delivered in central London
- A virtual delivery and presentation skills session
- One to one time with Rebecca to shape your own workshop
- All course materials and workbooks
- Ongoing support throughout the programme
This course is designed for experienced communication and media professionals who want to add a high-value training offer to their work. It goes beyond theory to share real frameworks, delivery techniques, commercial insight, and behind the scenes guidance drawn from over 25 years of hands-on experience.
The focus is on building something you can confidently take to market, not just learning concepts in isolation.
DOORS ARE NOW OPEN
This course is intentionally limited to ten participants to protect quality and depth.
Please note, you will be taken to a checkout page hosted by my Brand Champion Bootcamp marketing platform for your ease of payment. There is a link on the page to return you to this website.
What you get
This course gives you everything you need to deliver professional, high-value media and communication training with confidence.
Each week combines expert-led learning, hands-on exercises and ready-to-use tools you can take straight into your own workshops.
By the end of the programme, you will have:
A complete Trainer toolkit
Proven exercises, templates and frameworks to use with your own participants
Presentation and interview frameworks
Structured methods for helping others prepare for panels, podcasts, presentation Q&As, and interviews
Each resource is designed to save you time, strengthen your delivery and make your training business market-ready.
Trainer notes and feedback templates
Clear guidance on how to assess and support different participant types.
Marketing and pricing guidance
Practical advice for positioning your new offer and creating a professional rate card