The Media Trainer Method®
Two-Day Intensive
19–20 November 2026 | London | Six participants | £3,000
A CPD-certified course to help you build a structured, high-value spokesperson training offer
Welcome to The Media Trainer Method
A focused professional development programme for experienced communications professionals and journalists ready to design, deliver and grow a high-value spokesperson training service.
Across two intensive days, you’ll learn the structure, frameworks and practical techniques behind effective spokesperson training, while developing the commercial thinking to turn your expertise into a service organisations value.
You’ll then have time to apply what you’ve learned to your own training offer before a dedicated 90-minute virtual 1:1 with Rebecca the following week, where you’ll review and refine what you’ve created.
The day includes unlimited tea/coffee, a morning pastry, and a main course for lunch.
Hundreds of spokespeople, from organisations such as Panasonic, Canon, Everpure, Snowflake and BT, have rated my training 5 out of 5
Bookings are handled securely through my Brand Champion Bootcamp platform.
Developing someone in your agency?
Many agencies already have someone with the knowledge, judgement and instincts to become an excellent spokesperson trainer. What they may not yet have is a structured way to turn that experience into training they can confidently deliver.
Participants will return able to design and deliver the media and spokesperson training your clients already ask for, using five practical frameworks, ready-made exercises and an AI-supported approach.
Prefer to pay by invoice? Just email rebecca@brandchampionbootcamp.com.
The Course for Spokesperson Trainers
Hello, I’m Rebecca Jabbar, creator and trainer of The Media Trainer Method.
Over the years, I’ve observed many media training workshops delivered in very different ways. Too often, what I saw was more media practice than full spokesperson training: some tips, a challenging interview and feedback on how the spokesperson performed.
I wanted participants to leave with much more than that.
Effective training should give people practical frameworks they can rely on, help them understand what their audiences need from them across multiple platforms, and equip them to communicate with confidence and authenticity wherever they represent their organisation.
And that matters even more today. A spokesperson might be preparing for a journalist interview one day, a panel, podcast or presentation the next, while also using AI to help research, prepare and practise.
In the last 12 years of formally delivering spokesperson training, I’ve developed an approach that reflects that broader role. I’ve trained hundreds of spokespeople and built a methodology around the techniques, frameworks and exercises I know work in the room.
The Media Trainer Method is my opportunity to pass that experience on to communications professionals and journalists who want to build a spokesperson training offer of their own, or make the training they already deliver even stronger.
Course Overview
Two intensive days of learning and development, followed by dedicated time to apply it
and a 90-minute 1:1 to refine what you create.
Day One:
Understand it.
Brand Champions and Spokesperson Training in Practice
Understand what effective spokesperson training needs to achieve today and how to prepare people to represent their organisation confidently across different platforms.
Explore different participant types, messaging, authenticity and storytelling, stakeholder expectations and the changing communication landscape, from traditional interviews to panels, podcasts, presentations, live video and social.
You’ll also begin exploring how AI can support both the trainer and the participant in structured preparation, research, messaging and practice.
Day Two:
Build it.
Designing, Delivering and Growing Your Spokesperson Training Offer
Get into the practical mechanics of creating high-value spokesperson training. You’ll explore workshop structure, exercises and the five proven frameworks behind The Media Trainer Method, alongside how to design realistic Q&A practice sessions, and give constructive feedback that improves performance.
We’ll also look at how AI can help you research, prepare, adapt exercises and create realistic scenarios while retaining the judgement and expertise that make great training valuable.
Then we turn to the commercial side: your niche, positioning, pricing, rate card, marketing, potential clients and opportunities to grow the value of your offer.
Following Week:
Refine it.
Your 90-Minute 1:1 Development Session
After the two-day intensive, you’ll have time to apply what you’ve learned to your own media training workshop and offer.
You’ll then have a dedicated 90-minute virtual session with me to review what you’ve created, challenge your thinking, answer your questions and help you refine your approach before you take it forward.
Turn your experience into training you can confidently deliver
Build a high-value service around your existing expertise
You’ll leave The Media Trainer Method with the structure, frameworks and commercial thinking to launch a spokesperson training service or strengthen the one you already offer.
Organisations need people who can represent them effectively across an increasingly wide range of situations: media interviews, panels, podcasts, presentations, webinars, live video and social channels.
That creates opportunities for experienced communications professionals and journalists who can provide more than interview practice, and deliver structured training that prepares people to become confident, credible Brand Champions.
You might work directly with organisations, partner with PR and communications agencies, or add media training to services you already provide. The Media Trainer Method will help you shape an offer you can position, price and take to market with confidence.
5.3 million micro businesses
There are more than 5.3 million micro businesses in the UK, each with a story to tell but often without in-house communication expertise. Many turn to external trainers for help shaping and delivering their messages.
246,170 SME businesses
Across the UK, more than 246,000 SMEs employ between 10 and 249 people. These companies regularly invest in communication and leadership training, providing strong, repeat opportunities for skilled trainers
8,000 large organisations
Over 8,000 large organisations operate in the UK, each with senior leadership, communications and marketing teams who regularly represent their business publicly and need to do so with clarity and confidence
How the course runs
The Media Trainer Method combines two full, intensive workshop days in London with a dedicated 90-minute virtual 1:1 the following week.
With a maximum of six participants, the two days are designed to be interactive, giving us time to explore the theory, work through practical examples, discuss how it applies to your own experience and answer questions as we go.
After the London sessions, you’ll have time to apply what you’ve learned and develop or refine your own media training workshop and offer.
The following week, you’ll have 90 minutes with me, one-to-one, to review what you’ve created, work through any challenges and refine your approach.
You’ll also have 30 days of asynchronous support after the programme, so you can continue to ask questions as you put your learning into practice.
19–20 November 2026 | London | Maximum six participants
For communications and media professionals ready to teach with confidence
Who this course is for
This course is designed for professionals with at least five years of experience in communications, journalism, public relations or corporate training.
It’s for people who already understand the fundamentals of storytelling, brand messaging and stakeholder engagement, and want to use that experience to build a professional, high-value spokesperson training service, or strengthen and extend the training they already deliver.
Course Investment
Course Investment
£3,000 per person
The Media Trainer Method is an intensive professional development programme combining two full workshop days in London with dedicated individual development and follow-up support.
Your programme includes:
- Two full, intensive workshop days in London on 19–20 November 2026
- A CPD-certified programme
- Catering on the day (unlimited tea/coffee, morning pastry, main course for lunch)
- A dedicated 90-minute virtual 1:1 with Rebecca the following week
- Five proven media training frameworks
- Ready-to-use exercises and practical approaches you can adapt for your own workshops
- Guidance on designing Q&A practice, questioning, active listening, critiquing and constructive feedback
- Structured guidance on using AI effectively as a trainer and helping your participants do the same
- All course materials and workbooks
- Pricing, positioning and marketing guidance
- An action plan for developing and taking your offer to market
- 30 days of post-programme asynchronous support
This is a deliberately small programme, giving you direct access to my experience throughout the two London days and dedicated time with me afterwards to work specifically on your own training offer.
You’ll leave with a structured methodology, practical tools and frameworks, commercial direction and a clear plan for putting what you’ve learned into practice.
What you get
This course gives you the structure, tools and commercial direction to deliver professional, high-value media and communication training with confidence.
Across the programme, expert-led learning is combined with practical exercises, discussion, ready-to-use resources and individual feedback you can apply directly to your own training offer.
By the end of the programme, you will have:
A complete Trainer toolkit
Proven exercises, templates and five practical frameworks you can adapt and use in your own workshops, giving your training structure without forcing every participant or client through exactly the same experience.
Presentation and interview frameworks
Structured approaches for helping Brand Champions prepare for interviews, panels, podcasts, presentations, webinars and other situations where they represent their organisation, alongside guidance on using AI effectively to support preparation, messaging and practice.
Each resource is designed to save you time, strengthen your delivery and make your training business market-ready.
Trainer notes and feedback templates
Practical guidance for working with different participant types, designing realistic interview practice, listening as a trainer, identifying what needs to improve and giving clear, constructive feedback that participants can act on.
A clear plan for taking your offer to market
Greater clarity around your positioning, pricing and potential clients, with practical next steps and deadlines for developing, launching or extending your media training offer.
Venue Details For November 2026
The Somers Town Coffee House
Catering
Each day includes:
- bottomless filter coffee and tea
- morning pastry
- your choice of a large plate or main course for lunch
Address
60 Chalton Street
London
NW1 1HS
Timings
Please arrive from 09:30 for a prompt 10:00 start.
We’ll finish at approximately 17:00 on the first day at 16:30 on the second.
Getting there
From Euston Station
Approximately a five-minute walk. Exit towards Euston Road, head east and turn left onto Chalton Street.
From King’s Cross Station
Approximately a ten-minute walk. Head west along Euston Road, then turn onto Chalton Street.
From St Pancras International
Approximately a ten-minute walk. Head west along Euston Road, then turn onto Chalton Street.
Not quite ready to book?
Download my free starter guide, 'Thinking of Becoming a Spokesperson Trainer?'
It includes five first steps and a taste of the method itself: how the classic Bridging Technique becomes the Stepping Stone Technique, and what a trainer needs to do to make it work.
Just pop in your email via the link below and I'll send it straight to you.
I'll also send you a few short emails about becoming a spokesperson trainer. No spam, and you can unsubscribe at any time.