Your journey to becoming a confident, skilled spokesperson trainer
See how two intensive days give you the frameworks, practical skills and professional toolkit to build and deliver high-value training.
01
Media Trainer Method Day One
Brand Champions and Spokesperson Training in Practice
Format:
In-person workshop
Overview:
Day One builds the foundations for effective spokesperson training and explores what it means to prepare Brand Champions for the range of communication situations they face today.
You’ll explore different participant types and stakeholder needs, how to help people develop and deliver clear messaging, and the role authenticity and storytelling play in building confidence and credibility.
We’ll look at the different platforms Brand Champions need to prepare for, from media interviews and podcasts to panels, presentations, webinars, live video and social media, and how your training needs to adapt accordingly.
You’ll be introduced to the five proven frameworks behind The Media Trainer Method and experience practical techniques and exercises from the participant’s perspective, so you understand how they work before using them in your own training.
We’ll also explore how AI can support research, preparation and messaging, both in your work as a trainer and in the way you help participants prepare and practice effectively.
02
Media Trainer Method Day Two
Designing, Delivering and Growing your Offer
Format:
In-person workshop
Overview:
Day Two moves from understanding what effective spokesperson training looks like to designing and developing a professional training offer of your own.
You’ll explore how to structure a workshop, choose and adapt exercises, and use the five frameworks from The Media Trainer Method to create training that responds to different participants, clients and communication challenges.
We’ll look closely at interview practice from the trainer’s perspective: how to create realistic scenarios and questions for Q&A practice, listen actively to both question responses and presentations, know when and how far to push, spot what’s happening with both messaging and delivery, and give constructive feedback that helps participants improve.
You’ll also explore how AI can support you as a trainer, from research and workshop preparation to adapting exercises, stress-testing messages and creating realistic interview scenarios, while understanding where your own judgement and expertise remain essential.
Finally, we’ll turn to the business of spokesperson training: defining your offer and niche, identifying potential clients and partners, pricing your services, creating a rate card and developing a practical plan for taking your offer to market.
03
The following week
Your 90-minute Development Session
Format: Virtual workshop
Overview:
After the two intensive days, you’ll have time to put what you’ve learned into practice by developing or refining your own spokesperson training workshop and offer.
You’ll then have a dedicated 90-minute virtual session with Rebecca to review what you’ve created, challenge your thinking and work through any areas where you need further guidance.
This is your opportunity to make the Method your own, whether that means refining your workshop structure, adapting exercises and frameworks, working through your pricing and positioning, or planning how you’ll take your offer to market.
You’ll leave the session with personalised feedback, clear next steps and 30 days of ongoing asynchronous support as you continue putting your plans into practice.