Frequently Asked Questions
Inside The Media Trainer Method
Joining The Media Trainer Method is an investment, and you should feel completely comfortable before you commit.
Below are some of the questions that came up during a Live Q&A.
If you don’t see yours here, feel free to get in touch and ask. I’m always happy to help.
01
‘That’s a lot of money. How are you justifying it?’
It’s a fair question.
The Media Trainer Method is an intensive professional development programme designed for experienced journalists and communications professionals who want to turn expertise they already have into a structured, high-value media training service.
Across two days, we cover workshop design, five proven training frameworks, practical exercises, interview practice and feedback techniques, AI, pricing, positioning and marketing. You’ll then have time to apply what you’ve learned before a dedicated 90-minute 1:1 with me to review and refine your own workshop and offer.
You’re also investing in the methodology and experience I’ve developed over around 20 years of delivering media training, rather than having to work out for yourself what works, what doesn’t and how to turn that knowledge into training clients will value.
The aim is that you leave with a structured methodology, practical tools, commercial direction and an offer you can confidently develop, deliver and take to market, backed by 30 days of support as you put it into practice.
02
‘I’ve never done this before. How soon can I expect to make money?’
That will depend on your starting point, your network and how quickly you take action after the programme.
It’s why The Media Trainer Method includes practical work on pricing, positioning, identifying potential clients and partners, and how you’ll take your offer to market.
After the two intensive days, you’ll have time to develop your own workshop and offer before we work through it together during your 90-minute 1:1.
You’ll leave with a clear direction for what you’re offering, how you’ll price it, who you could sell it to and the practical steps you need to take next.
03
‘How can I trust the quality of this course?’
The programme is built on around 20 years of media training experience and everything I’ve learned from training hundreds of spokespeople across different industries and international markets.
It’s grounded in real workshop practice, proven frameworks and techniques I use in my own training, alongside consistently excellent participant feedback.
The Media Trainer Method is also CPD certified, giving you additional reassurance that the programme has been independently assessed against recognised standards for professional development.
04
'How do I find clients once I’ve completed the course?'
Finding opportunities is an important part of The Media Trainer Method.
During Day Two, you’ll work on your niche and positioning, identify the organisations, agencies and contacts most likely to need your services, and think practically about how you’ll reach them.
You’ll develop your pricing and rate card, map potential clients and partners, and create a clear action plan for taking your offer to market.
Your 90-minute 1:1 the following week also gives us the opportunity to review your approach and work through any specific opportunities, questions or challenges.
The goal is for you to leave knowing not only how to deliver excellent media training, but how to start building a business around it.